In order for your listing to be active, you need to Activate your listing in your account.
To make this happen, complete all the Tabs in set up listing Wizard.
Once all tabs are complete, there will be a check mark on each Wizard Tab. Now click on the orange Activate Sign.
You will now have a choice between a Unique free keyword or Custom keyword for a $10 one time fee. Once complete your sign will be active.